Cool Tech | BRNO baLens White Balance Tool
- At November 23, 2012
- By Jay
- In Technique, Technology
0
White balance. The color of white. Seems so simple but that’s because our eyes are so good at adapting to color changes. Put a white piece of paper under a yellow/orange table lamp, or a sickly green fluorescent light, or oddball magenta sodium vapor in an industrial or gym setting. Our eyes will make that white page look white. Or at least white’ish. But the camera needs to make adjustments to compensate. Either automatically (choosing the AutoWB setting), through a fixed preset (ex. Incendescent or Fluorescent), or via a custom white balance. The latter is not always as easy as it sounds if you don’t have a reliable neutral reference handy. Enter a little gizmo called the baLens white balance lens cap from BRNO.
What’s Old is New Again
Color me intrigued.
With all the whizbang technology under today’s camera hoods it has been an interesting revival of so-called retro body designs. I’m no historian, but for me personally I started paying more attention to such styling when Leica started making noise in the digital realm and bringing their classic rangefinder motif into the modern era. And the first Olympus PEN similarly caught my eye (and more recently the amazing OM-D line). Now these old-is-new designs are very prominent in the industry. And it appears Nikon is poised to dive in with an announcement of their own.
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